Branded Content Campaigns — Alexandra Cavallo

As a branded content editor, I conceive, pitch, and manage branded content campaigns for a variety of high-level clients.

Walmart Holiday Video Campaign

Walmart Holiday Video Campaign

I conceptualized, pitched, and wrote articles, scripts, and social copy for this multi-video holiday campaign for Walmart.

ABC Editorial Campaign

ABC Editorial Campaign

I conceptualized, pitched, assigned, and edited this branded article to promote the season two premiere of ABC’s show Splitting Up Together.

ABC Editorial Campaign

ABC Editorial Campaign

I conceptualized, pitched, and wrote this branded listicle to promote the season two premiere of ABC’s Splitting Up Together.

ABC Editorial Campaign

ABC Editorial Campaign

I conceptualized, pitched, and wrote this branded listicle to promote the season two premiere of ABC’s Splitting Up Together.